Unit of competency: BSBCMM511 - Communicate with influence


Retrieved from: https://training.gov.au/Training/Details/BSBCMM511 22/01/21


Modification History



Release 1

This version first released with BSB Business Services Training Package Version 7.0.



This unit describes the skills and knowledge required to present and negotiate persuasively, lead and participate in meetings and make presentations to customers, clients and other key stakeholders.

The unit applies to individuals who are managers and leaders required to identify, analyse, synthesise and act on information from a range of sources, and who deal with unpredictable problems as part of their job role. They use initiative and judgement to organise the work of self and others and plan, evaluate and co-ordinate the work of teams.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

Unit Sector

Social Competence – Verbal Communication

Elements and Performance Criteria



Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Identify communication requirements

1.1 Confirm authority to present material on behalf of an organisation or work area, according to organisational policies and procedures

1.2 Identify information that may be subject to confidentiality and manage appropriately

1.3 Identify information needs of audience and prepare a position in line with purpose of communication

2. Negotiate to achieve agreed outcome

2.1 Identify objectives of negotiation, and needs and requirements of stakeholders

2.2 Identify and document potential issues and problems

2.3 Prepare positions and supporting arguments according to objectives

2.4 Communicate with stakeholders, and establish areas of common ground and potential compromise

2.5 Confirm and document outcomes of negotiation

3. Participate in and lead meetings

3.1 Identify the need for meeting and schedule according to stakeholder availability

3.2 Prepare meeting materials and distribute to stakeholders

3.3 Conduct meeting and contribute to discussions

3.4 Seek consensus on meeting objectives

3.5 Summarise outcomes of meetings and distribute to stakeholders

4. Make presentations

4.1 Identify forums to present according to organisational objectives

4.2 Determine tone, structure, style of communication and presentation according to target audience

4.3 Prepare presentation according to desired outcomes

4.4 Provide an opportunity for audience to ask questions

4.5 Follow up with stakeholders following presentation

4.6 Evaluate presentation and identify areas for improvement


Foundation Skills

This section describes those language, literacy, numeracy and employment skills that are essential to performance but not explicit in the performance criteria.




  • Prepares documentation that summarises key findings and outcomes
  • Prepares presentations appropriate to audience needs, context and purpose

Oral Communication

  • Uses active listening and questioning to seek information and confirm understanding


  • Selects and uses relevant conventions and protocols when communicating with team members


  • Demonstrates sophisticated control over oral, visual and/or written formats, drawing on a range of communication practices to achieve goals

Problem solving

  • Uses analytical processes to evaluate options, and aid in problem-solving and decision-making
  • Plays a lead role in situations requiring negotiation and collaboration, demonstrating high level conflict resolution skills and ability to engage and motivate others

Initiative and enterprise

  • Adapts personal communication style to build trust and positive working relationships and to show respect for the opinions and values of others
  • Understands the implications of legal and ethical responsibilities to maintain confidentiality
  • Selects relevant vocabulary adjusting language and presentation features to maintain effectiveness of interaction

Planning and organising

  • Plans, organises and implements tasks required to achieve required outcomes


Unit Mapping Information

Supersedes and is equivalent to BSBLDR513 Communicate with influence.

Supersedes but is not equivalent to:

  • BSBCMM402 Implement effective communication strategies
  • BSBGOV404 Communicate with community stakeholders.

Assessment requirements

Modification History



Release 1

This version first released with BSB Business Services Training Package Version 7.0.


Performance Evidence

The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:

  • participate in and lead at least two meetings
  • prepare and make a presentation to two different groups.

In the course of the above, the candidate must:

  • communicate with key stakeholders to position the business to best effect including:
  1. listening actively
  2. understanding information needs of others
  3. adapting communication to suit the audience
  4. identifying suitable platform for presentations
  5. presenting reliable information
  6. designing the presentation to meet the needs of the audience
  7. answering questions clearly and concisely.

Knowledge Evidence

The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:

  • industry, media and government organisations, events and communication channels that are relevant to the organisation
  • cross-cultural communication
  • techniques for negotiation, mediation, conflict resolution and incident de-escalation
  • structured and inclusive meeting procedures
  • organisational policies and procedures relevant to:
  1. presenting and negotiating
  2. leading and participating in meetings
  3. making presentations
  • communication tone, structure, style and impact on others
  • relevant organisational policies and procedures on confidentiality of information.

Assessment Conditions

Skills in this unit must be demonstrated in a workplace or simulated environment where the conditions are typical of those in a working environment in this industry.

This includes access to:

  • workplace documentation and resources relevant to performance evidence
  • organisation information, including organisational structure, goals, objectives and plans.

Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.


Companion Volume Implementation Guide is found on VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10


Software/Hardware Used